Several months ago I was contacted by the editor of RealMatch.com and asked if I would like to provide an expert interview on the subject of “Job Board Tips for Employers”. I was happy to participate in the interview, and it was finally published to their blog a week or so ago. The interview does offer some tips that our clients may find useful, and that’s why we’ve published a excerpt and link to the article here.
What tips do you have for writing job ads that attract quality applicants?
- Be as specific as possible regarding job details, schedule, compensation and benefits. Practicing physicians are usually searching for a new job because they need to be in a specific location or because they need to solve a personal problem related to those specific job details, so it helps to attract their attention by being very specific. Some employers try to be very general in order to attract the largest number of candidates, but since what they really need is a candidate who will take their specific job, this can actually be counterproductive.
- Keep titles concise and without descriptive language. On a niche job site like HospitalRecruiting.com, descriptive titles are fine, but they are confusing to search engines and general employment sites. For example, a job title like “Join Group in Sunny, Fun and Exciting San Diego” does make sense in the context of a niche physician job site, but search engines like Google and general job sites view titles as a big indication of what the rest of the page is all about. So in the example given, Google is more likely to present your job to a person who is looking for “exciting fun in San Diego” than they are to present your job to any type of physician. A better title for this example would be “Physician Job in San Diego”.
The rest of the interview is available at: http://blog.realmatch.com/job-boards/expert-interview-with-michael-jones-on-job-board-tips/.
