If you’re in the market for a new position, you might be working hard to land the right job. You think you’re doing everything right; after all, you’re networking, scouring online job boards, and fine-tuning your resume. But despite your efforts, you’re not getting hired. What gives?

There could be many reasons why you’re being passed over for the job you want, including the following:

You Didn’t Stand Out

Whether you’re applying for a job as a nurse, PA, or an ultrasound tech, competition can be tough. If you’re invited for an interview, you must be memorable, but in a good way. Let’s face it; there’s a lot riding on your interview. An interview is an opportunity for an employer to get to know you in person, not just on paper.

Keep the basics in mind, such as arriving on time, making eye contact and dressing professionally. There is not a cut and dry answer on what to wear for an interview. However, it’s safe to say that you should probably skip clothes that are too tight or revealing. Instead try investigating the company’s website and social media for clues about the company culture and appropriate attire for working and interviewing there.

It’s not necessarily enough to just look professional. An interview is a chance to explain to a potential employer why you’re the best candidate. If possible, try to show your personality. Be friendly without going overboard. When the opportunity presents itself, use a story to convey your answer to an interview question. Telling a story makes the interview a little more personal.

Poor Resume

Your resume provides an employer their first glimpse at your qualifications. If your resume or application is not complete or sloppy, it makes a bad first impression.

So, what can you do to make sure your resume gets the attention of a potential employer? First, make sure it targets the type of work you want; a generic resume might not get you noticed. Add specifics to your resume that relate to the position for which you’re applying.

Your resume should also be concise and easy to read. Employers are going to search for important information to determine if you’re qualified. Use bullet points, bold print, and headings appropriately to highlight your skills and qualifications.

There’s an Enthusiasm Gap

Employers often value an employee who is enthusiastic about the job. When you go for an interview, ask yourself if you’re showing excitement for your career and the job.

While you don’t have to jump up and down during an interview, it’s a good idea to convey energy. If all things are equal, a potential employer may prefer to hire the candidate that appears motivated and enthusiastic to do the job.

You’re Unprepared

If you arrive for an interview without preparing, it might show. Although you don’t have to research the history of the hospital or healthcare organization, you should have at least some basic knowledge about the facility. Be prepared to answer questions about your experience, background, and what makes you a good fit for the job.

If you’re someone who tends to get nervous during an interview, a little preparation and practice may help you feel more comfortable. Your answers should not be phony, but having a general idea of the message you want to convey is important.

They Are Just Not That into You

Sometimes you just don’t click with an interviewer, but if you never seem to be clicking, take an honest look at how you are presenting yourself. Are you shy and it may be coming off as aloof? Do you show up for interviews on time and looking professional?

While it’s important not to take every rejection personally, you also can’t bury your head in the sand. If you’re racking up rejection letters, take a step back and evaluate your job search. Be honest with yourself about what you can improve during an interview.

Lastly, keep in mind: even if you’re a great candidate, there are only a limited number of job openings. You can do everything right and still get passed over for the job. Remember to hang in there, because a great job fit is out there!