6 Best Practices for Building Patient Loyalty

Consumers today have high expectations when it comes to service. Companies such as Amazon, Netflix, and Google have thrived on providing consumers what they want, when they want it. As a result, we are living in an “on-demand” era that has increasingly infiltrated almost every industry, with healthcare being no exception. One may argue that medicine is hardly the same as ordering a video or a new set of bath towels online. However, the reality is that patients are consumers and they are living in an “on-demand” world.  To gain their business and win their loyalty, healthcare organizations and practices must recognize this shift and implement strategies to improve access, convenience, and personalization.

The following are six best practices for building and maintaining patient loyalty…

Finding and Retaining Top Talent for Your Medical Practice

Taking the time to ensure that you have the right staff may be one of the most important elements for a practice. It requires significant time and effort; however, there are few things that can provide a higher return on your investment.

Effective Questions for Interviewing Physicians

Asking the right questions will help guide you in gaining a deeper understanding about the physician, his or her personality, interests, motivations, and whether he or she might be a good fit for your organization. Good listening skills will help you uncover an enormous amount of information…

6 Best Practices for Marketing a New Physician Practice

In competitive healthcare environments, building a new practice may feel like an uphill battle. Whether you are a provider starting out solo, or you are joining a group practice, it is not likely that patients will just show up knocking at the door. The reality is that in competitive marketplaces, patients today have a lot of options. Even with the support of a group or hospital practice, building a strong patient referral base can take an enormous amount of time and effort, and success rarely happens overnight.

Each practice is different, every market unique, and each specialty has its various challenges. There is not a “one size fits all” approach for how to successfully market a new physician practice. However, there are some basic strategies when implemented correctly that have proven effective…