6 Best Practices for Marketing a New Physician Practice

In competitive healthcare environments, building a new practice may feel like an uphill battle. Whether you are a provider starting out solo, or you are joining a group practice, it is not likely that patients will just show up knocking at the door. The reality is that in competitive marketplaces, patients today have a lot of options. Even with the support of a group or hospital practice, building a strong patient referral base can take an enormous amount of time and effort, and success rarely happens overnight.

Each practice is different, every market unique, and each specialty has its various challenges. There is not a “one size fits all” approach for how to successfully market a new physician practice. However, there are some basic strategies when implemented correctly that have proven effective…

The Most Important Questions Physicians Should Ask During a Job Interview

To paraphrase Tony Robbins, the quality of your questions determines the quality of your life.

Interviewing for a first attending job, considering a lateral move, or negotiating a contract all require poise, openness, and intuition to arrive at the desired end. 

As physicians, we are experts at teasing out the details necessary to make a diagnosis. Digging deeper is critical to saving lives. The same applies to our futures. 

Levity in Medicine

Is Medicine Fun? Does That Make It Funny?

Roller coasters are fun. Playing sports is fun. Neither is really funny. Like a roller coaster, the practice of medicine can be thrilling and unpredictable, rough or smooth. Like playing sports, to do it well, you have to know what you’re doing—be good at it.

Alternative Careers & Side Hustles for Physicians

To be clear, multiple streams of income does not necessarily mean multiple jobs. Your investment portfolio and real estate holdings may already serve as a great side gig. Rather, find opportunities that are enjoyable and do not usurp too much of your time, educational or financial resources. While stepping outside of clinical medicine may initially seem daunting, these side gigs not only boost income, but also offer leadership skills, increased work-life balance, a creative outlet and may even augment your ability to care for your patients.

What Are the Biggest US Immigration Mistakes Made by Physicians?

The United States is a popular destination for physicians, thanks to its advanced healthcare system as well as an extremely high demand for medical professionals. Despite the shortage of trained and qualified physicians in the country, however, it isn’t easy for foreign medical school graduates to make it through the United States immigration system.

Here are 10 common mistakes made by physicians while immigrating to the U.S., and some tips on avoiding them…

Therapeutic Presence

Research shows that attitude and communication skills of the person delivering the bad news are important in determining the nature of a family’s grieving process, and in their ability to cope and recover.

Tips for Acing Your Residency Interview

You need to convince them that you appreciate these things—common to all programs or particular to this one specifically—and then you need to convince them that you can give more than you get—that they will benefit from selecting you.

Musings from My Mentors

Perhaps the quickest way to accelerate progress in life and career is to find a mentor. Another is to hire a coach. I did both. Here are a few lessons I learned along the way.

The Best Cities in the Southwest for a Career in Healthcare

The Southwest is a place of beauty and weather that could make you the envy of everyone. The biggest aspect to consider is that many of the large centers will have higher costs of living. Choosing one of these cities that also has a high number of healthcare jobs allows you to enjoy the Southwest life while also enjoying a vibrant healthcare career.

Can Physicians Really Have It All? Work-life Balance in the Modern Era of Medicine

Whether or not physician work-life balance is possible, it is highly coveted. Younger generations of doctors (those 35 years old and younger) and an increasingly female workforce have spearheaded this movement towards balance. Women make up about half of all medical students and residents and many – along with an increasing number of their male colleagues – value raising a family and pursuing other life interests. While older generations accepted that the calling to become a physician would limit other areas of life, and the medical profession overall has a poor record of self-care, times are changing, and this newer generation is looking for a change.