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All Posts by Anne Carrie
About Anne Carrie
6 Best Practices for Marketing a New Physician Practice
By Anne Carrie - November 8, 2018
In competitive healthcare environments, building a new practice may feel like an uphill battle. Whether you are a provider starting out solo, or you are joining a group practice, it is not likely that patients will just show up knocking at the door. The reality is that in competitive marketplaces, patients today have a lot of options. Even with the support of a group or hospital practice, building a strong patient referral base can take an enormous amount of time and effort, and success rarely happens overnight. Each practice is different, every market unique, and each specialty has its various challenges. There is not a “one size fits all” approach for how to successfully market a new physician practice. However, there are some basic strategies when implemented correctly that have proven effective...
Effective Questions for Interviewing Physicians
By Anne Carrie - December 11, 2018
Asking the right questions will help guide you in gaining a deeper understanding about the physician, his or her personality, interests, motivations, and whether he or she might be a good fit for your organization. Good listening skills will help you uncover an enormous amount of information...
Finding and Retaining Top Talent for Your Medical Practice
By Anne Carrie - January 10, 2019
Taking the time to ensure that you have the right staff may be one of the most important elements for a practice. It requires significant time and effort; however, there are few things that can provide a higher return on your investment.
6 Best Practices for Building Patient Loyalty
By Anne Carrie - February 14, 2019
Consumers today have high expectations when it comes to service. Companies such as Amazon, Netflix, and Google have thrived on providing consumers what they want, when they want it. As a result, we are living in an “on-demand” era that has increasingly infiltrated almost every industry, with healthcare being no exception. One may argue that medicine is hardly the same as ordering a video or a new set of bath towels online. However, the reality is that patients are consumers and they are living in an “on-demand” world. To gain their business and win their loyalty, healthcare organizations and practices must recognize this shift and implement strategies to improve access, convenience, and personalization. The following are six best practices for building and maintaining patient loyalty...
7 Best Practices for Physician Onboarding
By Anne Carrie - March 7, 2019
The average cost to turn over a physician is $1.2 million. In addition, the physician candidate pool is steadily decreasing. Effective onboarding is not just another task to add to everyone’s already hectic schedules. It is not just another meeting that needs to be attended. It is an essential process that improves productivity and helps to reduce turnover, ultimately increasing revenue and enhancing physician satisfaction and engagement. It is a necessary part of the recruitment and employment process that cannot be ignored or forgotten.
Online Marketing Strategies for Medical Practices
By Anne Carrie - April 11, 2019
Medical practices today are tasked with doing an incredible amount of work with significantly less resources, which is why the thought of implementing a digital marketing campaign may seem like a daunting task. However, even with limited resources, some of these strategies can be easily implemented and the return on investment can be well worth it.
7 Simple SEO Tips for Marketing a Medical Practice Online
By Anne Carrie - May 21, 2019
How can you reach potential patients online? Google has taught us that search is indispensable in the patient journey, and it is the number one driver of traffic to websites. Practices seeking a digital marketing strategy should consider some of the following medical SEO tips to improve their online visibility...
National Healthcare Recruiter Recognition Day
By Anne Carrie - May 30, 2019
June 4th is National Healthcare Recruiter Recognition Day, and we would like to take this time to express our gratitude for the significant role you play in our healthcare system and for the extraordinary contribution you make in the lives of others and for healthcare organizations across the nation.
Top 35 Questions to Ask Before Signing Your First Physician Contract
By Anne Carrie - July 9, 2019
Asking the right questions and having detailed, in-depth conversations with potential employers will allow physicians to make an educated decision on whether the opportunity is the best career option for them.
3 Strategies for Improving Nursing Engagement
By Anne Carrie - July 18, 2019
Improving nursing engagement can positively impact patient care, patient experience, safety, quality, and outcomes, and there are not many other initiatives can claim a similar ROI.
